CRM Manager (m/f)
Novi oglas

Opis posla

We’re looking for an experienced CRM Manager to own retention and lifecycle marketing across our online casino brands.

What you’ll do:

• Design, execute, and optimize CRM campaigns (email, SMS, push, in-app) across the player lifecycle – onboarding, engagement, retention, reactivation, VIP
• Build and manage segmentation, journeys, and triggers in Optimove amongst other software
• Monitor KPIs (retention rate, churn, LTV, deposit frequency) and report on campaign performance
• Collaborate with other departments and product teams to ensure campaigns meet local regulatory requirements
• Collaborate with Fraud, Payments and Compliance teams to identify and prevent bonus abuse
• A/B test messaging, offers, and timing to improve conversion and retention
• Manage bonus and promotion logic in coordination with the other teams

Vrsta posla: Stalni radni odnos

Potrebno obrazovanje, znanja i vještine

Requirements:

• Minimum 3 years of hands-on CRM experience, ideally in iGaming/online casino
• Strong understanding of player segmentation, lifecycle marketing, and retention strategy
• Analytical mindset – comfortable with data, dashboards, and campaign ROI
• Fluent English (written and spoken)
• Able to work remotely if needed

Nice to have:

• Experience with regulated markets (e.g. SEGOB or similar licensing jurisdictions)
• Familiarity with payment provider flows and how they intersect with CRM/bonus abuse prevention
• Proven, demonstrable experience with Optimove (hands-on, not just familiarity)
• Experience with A/B testing tools and BI/reporting platforms
• Experience working with SQL, BI tools or large player datasets

Jezik: Engleski (A1)

Minimalne godine radnog iskustva: 3-5

Poslodavac ti nudi

What we offer:

• Competitive salary
• Hybrid working options
• Multinational and collaborative team
• Performance Bonus